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“In my role as a coach, I am an enabler, who believes the client to be the expert on their life, uses powerful coaching tools to entice deep reflection and deep learning… thus guiding the client towards resolution of issues and challenges. The brand coaching process therefore lends itself to personal growth, an increase in self-awareness and an increase in authenticity. The outcome is higher performing, effective, more confident and more fulfilled individuals.”
Siro is a professionally certified coach (PCC Level) and a graduate of the South African College of Applied Psychology. Her purpose in the arena of coaching is simply to add value to the people & businesses who are as passionate about their growth and development as she is.
Her process of achieving this is through enabling effectiveness in brand development, solution finding, improved performance, awareness & fulfillment amongst the people and teams who she coaches.
Siro partners with executives, future-leaders and artists to consciously construct their personal brands, and hence their careers, teams, organizations and their lives thereby enabling them to live more performance-focused, purposeful and fulfilling lives.
She is dedicated to building personal and business brands. Siro supports individuals through their journey of brand building by delving deep into aspects of Values, Purpose, Mission, Vision, Presence, Presentation of Brand Profiles and External representation of Brands. Often, a strong tie-in to these foundational elements of brand building are aspects of Performance, Time Management, Leadership skills, Communication Skills, Authenticity and Fulfilment.
Her coaching approach is underpinned by Solution-focused techniques, Positive & Cognitive Psychology, Mindfulness and Existentialism.
Siro has a strong business background with specialization in the field of branding and marketing. This combined with her deep understanding and specialization in psychology and coaching, means that her differentiation as a coach is based on her ability to bring all of her professional self to her coaching practice. The cumulation of business & entrepreneurial skill, background in psychology, and specialization in brand leadership & executive coaching is evident in her coaching process.